Icons System

McKesson

— Project Type

Branding

— The Challenge

Develop an icon system for McKesson's branding in web and print marketing materials. The project consists of one hundred icons with five categories. The icons must follow McKesson's core value in business, care and connectivity.

The Approach

Posters were created as an exercise for understanding McKesson's core values. Each poster was designed according to the values. From this, I was able to develop a style that best portray the company as the leading technology provider in the health care industry. Below are some icon exploration.

Color Palettes and Fonts

The Result